MSc student in Sports Management at UCD and Marketing & Business Development professional in the Sports Ticketing Industry. BSc Business Studies Graduate from Dublin City University. Focused on marketing, innovation and commercial practices in the growing sports industry, with a keen interest in fan engagement. Currently Completing a MSc dissertation on the fan experience across Irish Rugby. Previous experience includes a 12-month internship in Marketing & Financial Services, part time sales/event roles, including sponsorship activations at the Curragh Racecourse with Fitzpatrick's Group, and sports volunteering at local level (coaching, social media management, fundraising). Key skills in creativity, strategy, and communication, with strong IT proficiency in MS Office, CRM, and SoMe platforms. Applying these skills to help achieve growth across the sports industry at both local and global level, and keen to gain international exposure.